Early access — exploring pilot partners

Verified nature restoration, built into your subscription product.

Arvela is building infrastructure that connects subscription businesses to real conservation projects. Subscribers see verified impact and stay longer. Conservation organizations receive sustained, recurring funding. Everyone can measure the difference.

Learn how it works ↓

The opportunity

Subscribers care about sustainability. The infrastructure to act on it hasn't existed.

4 in 5

consumers remain concerned about environmental sustainability. Fewer than 12% see meaningful action from the services they use.

Bain & Company consumer sustainability surveys, 2023–2025

0.2pp

reduction in monthly churn can compound into hundreds of thousands in additional annual revenue. Most subscription businesses underinvest in retention relative to acquisition.

Arvela financial model (explore below)

$711B

estimated annual funding gap for global biodiversity conservation. Current spending covers a fraction of what's needed. Private sector participation remains fragmented.

Paulson Institute / Nature Conservancy, 2020

How it works

Three sides. One platform.

Arvela connects subscription businesses, their subscribers, and conservation organizations through a single integration.

The partner business

✓ Integrates via API or pre-built widget
✓ Sets contribution parameters and budget caps
✓ Chooses conservation themes aligned to their brand
✓ Gets retention data and engagement analytics

Arvela would handle

✓ Curate and vet conservation projects
✓ Process payments and fund disbursement
✓ Produce subscriber-facing content from field footage
✓ Independently verify conservation impact
✓ Provide analytics and ESG-ready reporting

The conservation organization

✓ Receives recurring monthly funding from subscriber audiences
✓ Provides quarterly field footage and monitoring data
✓ Retains full approval rights over how their work is presented
✓ Never manages corporate relationships directly

Verification & Analytics

How we verify conservation and measure results

Conservation integrity

Arvela is building a project pipeline where every conservation partner will be independently vetted. No self-reported metrics. No logo-and-hectare claims.

Multi-ecosystem portfolio: coral reefs, mangroves, peatlands, forests, seagrass, rewilding
Conservation organizations selected for meeting recognized international verification standards
Geospatial monitoring built on satellite and remote sensing data (in development)
Structured impact metrics across ecological, social, and permanence dimensions
Quarterly field content: raw footage from conservation partners, produced into subscriber-facing updates by Arvela

Direct nature restoration with established conservation organizations. Not carbon offsets. All impact data published.

Engagement analytics

Arvela is designing built-in measurement from day one, so both businesses and conservation partners can see what the partnership delivers.

A/B testing designed in: opted-in cohort vs. control group from the start of every pilot
Cancellation rate tracking isolated to the conservation feature
Subscriber engagement metrics: opt-in rates, content interaction, sharing behavior
NPS delta measurement between participating and non-participating subscribers
LTV impact modeling as retention data accumulates over time
ESG-ready impact reporting for sustainability and annual disclosures

Every partnership is designed to start with a 90-day controlled pilot to generate real data before any long-term commitment.

Evidence

What adjacent models are delivering

No one has built exactly what Arvela is building. But related approaches in e-commerce and subscription businesses show consistent patterns.

12–36%

Retention improvement range across subscription e-commerce brands embedding sustainability triggers.

Greenspark / Snackfully case studies

130+

Brand partners on platforms embedding nonprofit impact at checkout, with sustained repeat purchase improvements.

Beam Impact

+17%

Cart completion rate lift when a visible purpose layer is added at point of purchase.

Beam Impact

13–24%

Retention boost from collective-action features, observed consistently across multiple verticals.

McKinsey, Bain retention research

These results come from e-commerce and adjacent markets, not subscription SaaS. We expect the effect to be real but more modest because the baseline relationship is stickier. That's why every Arvela engagement is designed to start with a controlled pilot.

Financial model

What would a small retention improvement mean for your business?

Enter your subscription metrics. See what different churn reduction scenarios look like.

Monthly subscription price

Total subscribers

Monthly churn rate

Based on 100,000 total subscribers at $15/mo with 5.0% monthly churn

Monthly revenue

$1,500,000

$18,000,000/year

Monthly cancellations

5,000

$75,000/mo in lost revenue

Revenue lost to churn annually

$900,000

If conservation engagement reduces cancellations by even a fraction of a percentage point, the revenue impact compounds quickly.

If monthly cancellations drop by… Additional annual revenue

0.1pp modest effect

+$156,000

0.2pp conservative estimate

+$310,000

0.5pp strong effect

+$775,000

How to find out

Every Arvela partnership is designed to start with a 90-day controlled pilot: a test cohort tracking cancellation rates, NPS, and engagement against a control group. No long-term commitment required.

All modeling is illustrative. Retention effects vary by implementation, audience, and product context. Arvela does not guarantee specific outcomes. The purpose of the pilot is to generate your own data.